Hi, I'm Jess!
I'm the founder of Whiny Baby. I was working and living in Los Angeles when 2020 hit, and Whiny Baby was born. With my work shifting to remote and the hardships we all faced that year, I felt a longing for connection and sparks of joy in everyday life. It was when I was at a grocery store looking for the perfect bottle of wine to bring to a first date that I realized - wine is the cultivator of so many moments of connection. Staring at the sea of bottles in front of me, I found myself lost, confused, and intimidated by the world of wine. With wine being such a powerful tool, why did no brand seem to resonate with me or understand what I was looking for in my experience of consuming it?
A Reimagined Wine Experience
Choose a bottle based on your mood, emotion or occasion! (OMG!?!, Unwind, or Obsessed!)
Uncap your conversation starter!
Write down your memories on our special, saveable, peel and stick back label!
Open your beads and put them around the neck of the bottle! Pro tip: they also make a great phone charm!
Join our community and follow @whinybaby on all socials!
What makes us different
Connection Based Consumption!
Connection is at the heart of everything we do. Whiny Baby sparks moments and conversations that cultivate connection.
Wine Without The Fuss!
Choosing a wine doesn’t need tobe intimidating, confusing, or even hard to pronounce! It can (and should) be fun, easy, and engaging.
Don’t Stay Bottled Up!
Pop open a bottle, and let it all out. Whiny Baby is about authentically owning your emotions and self expression!
Enter the McBride Sisters
Everything changed when I got in contact with the McBride Sisters. Going from being inspired by the powerhouse duo’s story on a podcast to now being partners in Whiny Baby, I truly feel like I am living the Gen-Z dream. We believe that magic is made through the collaboration of heritage expertise and emerging innovation.
The McBride Sisters believe in breaking the rules, and drinking the wine with a shared mission of transforming the industry, leading by example, and cultivating community, one delicious glass of wine at a time. McBride’s industry and business expertise as well as their-best-in-class wine making team, we are excited to continue to grow the Whiny Baby community and to bring it to a shelf near you soon!